Value is a funny little five-letter word that gets inserted into ads all the time.
But for 2degrees, it’s their point of difference, their entire reason for being.
When thinking about how to tell everyone about 2degrees’ supreme value proposition, we considered how things were way back in 536 AD - a year accepted among historian-boffins as “The Worst Year in Human History”.
536 AD was a year where humans didn’t have access to modern medicine, designer dog breeds like chugs (Chihuahua x Pug) or most regrettably, the amazing value one gets when signed up to 2degrees.
What if 2degrees had been around back then, amongst the volcanic winter, plagues and famines to… be the fairest telecommunications business in the world? Would things have been a bit better?
Yeah. Probs.
^ PICTURED: not really an ideal living situation ngl :/
So we looked back through history through the lens’ of painters, and crafted fun alternate retellings of how our ancestors could have lived if they lived with 2degrees.
We created executions for social, OOH, in-store kit-outs and even the front cover of the NZ Herald.
We even created something extra special - scroll down for a peek ;)
Right… so I said up there that there was more to see.
We created a bespoke series of art galleries in bus stops throughout NZ’s urban hotspots under the moniker “The Alternative Art Tour.” These, like any good art gallery were accompanied by an audio guide recorded by the amazing Laura Daniel. The guide which could be accessed via QR code would grant commuters a 1GB of free data every day - provided that they made the switch to the fair side.
Credits
Agency: TBWA\NZ
CCO: Shane Bradnick
Creative Director: Ashley Wilding
Creative Director: Daniel Davison
Art Director: Michael Gillard-Allen
Copywriter: Crystal Hay
Media Agency: OMD
Production Company: Assembly
Music Composition: Beatworms
Audio Post: Factory Studios
General Manager Marketing: Dave Pearce
Marketing Manager: Haley Featonby
Brand Specialist: Sylvia Pitto
