When thinking about how to tell everyone about 2degrees’ supreme value proposition, we considered how things were way back in 536 AD - a year accepted among historian-boffins as “The Worst Year in Human History”.

536 AD was a year where humans didn’t have access to modern medicine, designer dog breeds like chugs (Chihuahua x Pug) or most regrettably, the amazing value one gets when signed up to 2degrees.

What if 2degrees had been around back then, amongst the volcanic winter, plagues and famines to… be the fairest telecommunications business in the world? Would things have been a bit better?

Yeah. Probs.

We created a bespoke series of art galleries in bus stops throughout NZ’s urban hotspots under the moniker “The Alternative Art Tour.” These, like any good art gallery were accompanied by an audio guide recorded by the amazing Laura Daniel. The guide which could be accessed via QR code would grant commuters a 1GB of free data every day - provided that they made the switch to the fair side.