So for Noel Leeming, one of NZ’s OG electronic stores, passing this milestone to hit 51 years in business was a Pretty Big Deal.

To celebrate this rockstar achievement, we took their biggest anniversary deals on a massive nationwide tour. Alongside the tour, every store in NZ celebrated the Big Deal Tour with three weeks of mega sales - ‘The Opening Act’, ‘The Main Event’ and ‘The Finale’, treating big name brands like big name bands.