As young advertising folk, Rhi, Raph + Logan and I realised we weren’t being heard. Or rather, we were being heard but our lingo and references were going way over our colleagues heads. So, we wrote, designed and published GenZine - a bible dictionary filled with up-to-the-minute Gen Z slang and pop culture references.

We sent a lot of these out as gift packs to clients, and even created some fun merch. At one point THE Paris Hilton signed it at Cannes.

I’ll send you a copy or two if you email nicely.

PS. Please don’t tell anyone I’m a millennial.